European Tilers Digital Marketing Success

Challenges

European Tilers faced initial challenges related to low online visibility, inconsistent lead generation, and limited brand recognition. The goal was to expand their reach, increase conversions, and establish a stronger online presence across targeted regions.

Strategy and Implementation

Phase 1: Website Enhancement

Web Cartel initiated improvements to the European Tilers website:

• Branding and Design: Enhanced website aesthetics and user experience with clear CTAs and contact information placement for improved conversion funneling.
• SEO Optimization: Implemented SEO best practices to improve organic search visibility and drive qualified traffic to the site.

Phase 2: Google Ads Campaign Optimization

Year 2023 Overview:

• Initial Setup: Launched Google Ads campaigns in September 2023.
• Progressive Optimization: Adjusted targeting parameters and ad creatives based on performance data.

Key Metrics:

• Conversions: Achieved 16 conversions by November 2023, exceeding initial goals.
• Cost Efficiency: Reduced Cost per Conversion (CPC) from $132 to $51.13 by optimizing bidding strategies and ad relevance.

Year 2024 Progress:

• January to September: Improved campaign effectiveness with 17 conversions and a CPC of $44.28, demonstrating continued growth and efficiency.
• Campaign Expansion: Broadened geographical targeting to enhance local market penetration and increase lead capture outside Auckland.

Phase 3: Social Media Engagement

• Facebook and Instagram Ads: Launched targeted campaigns for brand recognition and engagement.
• Content Strategy: Web Cartel implemented regular posting and engagement activities on Instagram to foster a community and increase follower interaction and engagement.

Summary

Through strategic collaboration and data-driven optimizations, Web Cartel successfully transformed European Tilers' digital marketing landscape. By focusing on website usability, targeted ad campaigns, and social media engagement, we facilitated substantial growth in conversions, brand recognition, and customer engagement.