How WebCartel Tripled Trailer Shops Online Revenue in 3 Months

The Trailer Shop’s Digital Marketing Strategy

The Trailer Shop is a leading custom trailer builder and servicing with online retail specializing in all things trailers. With a limited foot-traffic presence, online searches are the main source of discovery of The Trailer Shop for customers. This shows a clear need to boost their Digital Marketing.

We set ourselves the goal of reducing spend without compromising revenue before enhancing the presence to drive growth. This case study explores how simple but focussed strategic changes led to exceptional results in 3 months.

Phase 1: Cost Reduction (remove the waste)

Significant Cost Reduction: One of the main risks for The Trailer Shop was the high advertising costs with little return. We focussed on reducing advertising costs while actually increasing their reach and engagement.

Maximizing Reach and Engagement: By simply fine-tuning The Trailer Shop’s existing marketing efforts and adding some social media presence (at low cost), we were able reach a more targeted audience to align Trailer Shops target audience. We also optimized a landing page to improve the customer experience in order to improve the conversion rate of website visitors.

Revenue Surge

Since joining WebCartel in March 2023, The Trailer Shop’s revenue nearly tripled in just a few months, showcasing the effectiveness of implementing simple but effective and focussed marketing strategies. There is no “secret sauce” here but shows the power of having a dedicated Digital Partner to look after both the technical strategy and day-to-day maintenance.

July Milestone

The Trailer Shop had the best performing month of the year in July - despite Winter typically being the quietest time of year. This milestone demonstrated the successful alignment of marketing efforts with the company’s overarching business objectives.

Comparative Analysis

January to March (previous marketing agency)

• The Trailer Shop observed a significant where spend was 20x revenue

April to July (Web Cartel)

• During this period, Trailer Shop increase online revenue by over 5x and reduced their costs by 71.97%

Summary

This demonstrates the benefits of outcome-based marketing strategies with a Digital Partner that focuses on being intimately familiar with your business. The Trailer Shop’s journey displays the potential for growth when partnering with Web Cartel to achieve tangible outcomes.